Prime Hamilton

image001PRIME HAMILTON- The Magazine For 50+ /Retiree Age Hamiltonians!

According to Statistics New Zealand there are 42,150 people aged 50 and above in Hamilton. That provides a significant potential customer base for your business!

The 50 + age demographic have the most net wealth and are the largest spenders on average. But how to reach this significant market in terms of marketing?

The 50 + age demographic absolutely enjoy print media. They read! It’s what they look forward to and enjoy on a regular basis.

Created by team behind Biz Waikato magazine (, Prime Tauranga, Goat and Sheep Milk New Zealand, PRIME HAMILTON is the extremely popular publication aimed specifically at the 50 + and Retiree age throughout Hamilton.

PRIME HAMILTON has a very targeted distribution, to reach and be read by thousands from the 50 + age/senior demographics.

Distribution is via over a significant amount of pick-up points around Hamilton:

  • Medical Centres/Facilities,
  • Libraries,
  • Hospitals,
  • Public/Government Offices,
  • Selected Cafes/Vet Clinics/Lawyers/Hairdressers/Garden Centres,
  • Hamilton Gardens,
  • Rest Homes,
  • Retirement Villages,
  • RSA,
  • Age Concern,
  • Workingman’s Club,
  • Golf Clubs,
  • Bowling Clubs,
  • Tennis Club,
  • Airport,
  • Relevant Interest Clubs/Organisations,
  • Aged Care Wing At The Hospital,
  • Swimming Pools,

And More- Wherever The 50 + /Senior Age Frequent!

Plus locations in Cambridge.

Also via direct delivery to selected homes most heavily populated by the 50 + and Retiree age.

Plus a digital version is directly sent to a significant subscriber base.

Beautifully presented, visually attractive, and graphically designed in a colourful way to engage the Readers, Prime Hamilton features extra benefits such as larger font size for the older Readers and easy to hold & view A3 size (390mm high x 280mm wide).

The editorial is superb! and carries an array of relevant:

  • articles,
  • columns,
  • advice,
  • activities,
  • events,
  • entertainment,
  • special guest-writers,
  • and more, to really engage our Readers long-term.

We invite you to benefit from Prime Hamilton. Click on the cover image to see the latest edition.

Contact us now, phone: (07) 839 1101, 027 552 5345.

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What our Advertisers and Readers say…

The magazine looks amazing and I love receiving it, there are many interesting articles and I am an oldie, that still likes to hold a book sometimes. Cheers again, and congratulations on a great magazine.

– Maureen Ledgerwood

Very good articles and stories to read.

– President, United Nations Association of New Zealand, Waikato branch

I am a regular reader of the lovely informative magazine and would like you to send me a digital copy please while I am out of the country, many thanks.

– Margaret Moon

We have had really positive feedback from patients in regards to the content and people are really enjoying reading it.

– Emma Garrett, Practice Manager, Lumino Dental

“Just saw the copy of PRIME – it looks amazing!!!”

– Amandeep Kung, Marketing & Communications Manage

“We received calls from the ad….excellent!!!!”

– Linda Fisher, La More Sweets & Ice Cream

“We really enjoy reading Prime & especially like the pages of old photos, the recipes & all the quizzes & club activities.”

– Keep up the good work, Pamela Godfrey

“Great results, I sold 6 tours from the advert this edition so will continue advertising in Prime Hamilton long-term!”

– Reid Tours

“Perfect, Thank you”

– Etruscan Pleasures (Italia) LTD, Travel Consultants Specialising In Europe

“Great job thank you!!”

– Quarter Acre Co

“Best magazine in New Zealand!”

– Debbie White (visitor from London)

“Hi, just reading Prime Hamilton for the first time. Picked up a copy from Victoria St A&E. Interesting read thanks! Could you please add my email address to be sent a copy each time!”

– Nigel Dawson-Dooley

“Very interesting magazine.”

– Russelle Knaap

“I enjoy reading it while waiting at the hospital for an appointment. So thank you for providing it.”

– Jess Were

“We got our copy of Prime Hamilton magazine in our letterbox on Saturday morning and have very much enjoyed reading it. Hope the delivery continues.”

– Jeanette & George Dyer

“Many thanks for emailing Issue 15 of the above publication. My partner and I were very impressed with format and content and request that you continue to email us with future issues.”

– Stuart Thomson and Janene Hunkin

“An excellent publication.”

– Jan Gerring

“Thank you for the awesome Huntly write up! That was awesome!!! Look forward to the next issue.”

– Amanda Griffiths, Smart Choice Real Estate

Hi Mark, As per our phone call just now, I am absolutely stoked with the ad we ran in your publication and as I have had calls from people saying they saw it. Many thanks on a great job!”

– Colleen Prestidge, Tour Manager, Unique Tours

“Good response in terms of the entire publication. Thanks heaps”

– Amanda Griffiths, Licensed Agent, Smart Choice Realty

“Hi Mark, On behalf of CF Waikato, I want to thank you for printing our letter in your magazine! We have already had a response from a lady who belongs to a small group who would like to help us fundraise, but as you will be aware, the educative side of getting information ‘out there’ as to how this condition affects people is also really important, so having the opportunity was awesome! I hope we are able to share interesting news-worthy stuff in the future, Kindest regards”

– Robyn McBride for CF Waikato

“Hi Mark, I have had two solid leads and one has converted so very happy. Potential 20k Sales”

– regards Craig Woolliams, Marigold Tours

“Hi Mark, Thank you again for publishing my editorial in your Prime Hamilton magazine. I actually read it while visiting Margaret Wilson (former MP and Speaker of the House). She really enjoyed the magazine as well. Kind regards”

– Jamie Strange, New Zealand Labour Party

“Hi Mark, That is fantastic; thank you. Some of our ladies at work love the Prime Hamilton magazine so they will be very excited to see it in there as well. Much appreciated”

– Regards Lindsay Clarke, Cancer Society

“Hi, I discovered the Prime Hamilton magazine at my doctor’s waiting room last week and I thought that it was an excellent read. Kind Regards”

– Sally Owen

“Hi Mark, We have had a great response from the article on our croquet club in the first issue of Prime. Several prospective members have turned up and there have been many positive comments.”

– Graeme, President HE Croquet Club

“Nice looking mag”

– Stephen Ward senior communications advisor (media), Waikato Regional Council

“I came across a Prime Hamilton Magazine for the first time today. What a great concept to have a magazine targeting a slightly older demographic.

– Raewyn Watkins, Hamilton Orchestral

“Nice looking mag”

– Stephen Ward senior communications advisor (media), Waikato Regional Council

“We have had a lot of good feedback from people coming into our community centre about Prime Hamilton.”

– Neil Tolan, The Western Community Centre

“I’ve just had a flick through the publication and I have to say I’m very impressed, it’s a lovely professional looking publication. I’m certainly going to keep it in mind for other clients going forward too, the 50+ market is now undeniably a very powerful one.”

– Darlene,  Little Red Marketing

“This is the best magazine I have ever read! Thank you for providing it every month, I read it from cover to cover, as does my sister Rosie at the Cascades Retirement Village. I get my copies from the Hospital rehab ward and really look forward to it. The articles are superb.”

– Cathy Hill

“Always a good read.”

– Dame Peggy Koopman-Boyden

“Thank you so much Mark. We really appreciate your incredible support of the Cancer Society and the work we do. Thanks again.”

Angela March, Cancer Society

“Absolutely wonderful magazine, we look forward to it every month! It brings us great joy and is filled with superb articles.”

– Leone and Noel Bennett, (rural Huntly)

“This is the best magazine in New Zealand.”

– Jan Maguiness, Tauranga

“Thank you so much for delivering my paper to my letter box,I love it Is a really good read. Thanking you and looking forward to your next issue.”

– Betty Jesney

“Your Prime Hamilton magazine looks really great.”

– Chris Quirke, Practice Manager, Lumino Medford House Dental

“Wow! Thank you so much that’s incredible.”

– Debbie Eaton, Tinkerbelle Brows

“Another fantastic magazine this month.”

– Maria Lowe

“Got lots of great feedback and contact from the editorial we did! Awesome, thank you. ”

– Colleen Grieve, Unique Holiday Tours

“I really have enjoyed reading the latest edition of Prime Hamilton, which is packed full of interesting and relevant information targeted at the expanding ‘silver’ market.”

– Derek Smail

“Thank you for prime. Brilliant as per usual. Most enjoyable reading.”

– Jan (reader)

“Hi Mark, The mustang looked great on the cover of Prime Hamilton and also the supporting article. I loved the History pics and also the article on Miranda bird watching. I intend to get over there sometime and take some shots of those artic wanderers. The article on hearing aids was good. A quiz is good to test the brain and i still have the magazine by my bedside for some nite time reading. Keep up the great work,i look forward to see further issues, i can read it on line and keep up to date on what’s happening in Hamilton.”

– Regards Warren Connett.

“I love reading your magazine.”

– Darryl Dryland.

“Just thought I would let you know that I have just read your magazine! It is diverse and so interesting! Good on you, it is so worth reading and makes one look forward to the next one!”

– Lou Cables, Lodge Realty.

“Thank you for the latest copy. Just had to tell you what a wonderful read, so easy to read, and lots of interesting information.

I get this on my email and have to thank you for making it so easy to read.”

Cheers Bev Greene.

“Your magazine looks fantastic. I really like the clear and easy way to read it.”

– Deborah Woodham, Forget-me-not Holidays.

“Such an amazing magazine, so informative.”

– Faye Stansfield, Pathways

“While waiting around at Southern Cross hospital, I have enjoyed reading this local Magazine, especially  ‘Homegrown Harvest’. Its good to read about local business and what happiness around town. Great work.”

– Jolene Andrew

“I am 52 years old and it is the first publication I have come across that caters to us oldies 🙂 It is chock full of interesting stuff. Thank you.”

– Kind Regards, Paul Vrablic

“Prime was well received within Kempton Park Village Friday. Within a few hours good comments were being heard. I myself read and enjoyed reading about my old school building history. Thanks for your hard work.”

– Graham Staite

“What a great magazine for us “older folk”!”

– Patricia Capill

“Looking great, we are glad to be in the magazine.”

– Sheralee Ward, YMCA North

“What a wonderful, full, informative magazine. Congratulations!”

– Margaret Paine

“You do such a beautiful job, thank you very much. “

– Rangimahora Reddy

“Excellent publication! “

– Alan Tawse

“Great informative paper I picked up to read. Look forward to the next copy. “

– John Bisschops

“Congratulations on a great looking print magazine.”

– Jen Murray, Community Night Markets

“Superb magazine, I absolutely love it and how it is relevant to our age as we have nothing specific to read in the area.”

– Lyn Carpenter

“Love your newsy paper which I picked up at the doctors today. Many thanks.”

– Betty-Ann Kamp

“I would like to thank you for your great magazine. I picked up a copy whilst I was at the Doctors today. Carry on the great work. Thanks.”

– Sue Macmillan

“Looks fabulous, Great read, thank you.”

– Ruth Hamlin, Omokoroa Medical Centre

“Could I please have your Prime Magazine sent each month because it’s fantastic.”

– Judith Eaton, Bethlehem Country Club

“Thank you for providing an interesting, informative magazine not only for myself but also for our clients to read.”

– Maria Fitzpatrick, Bay Audiology

“The whole magazine is delightful, refreshing and made interesting reading, Thank-you.”

– Jacquie McNab

“I love reading Prime magazine – it has a wide range of articles and ads, and I’ve seen family members enjoying it too.”

– Sonya Tomii

“I have recently come across your PRIME publication and just wanted to say what a well thought out and presented magazine for the overs 60s in the community.”

– Bronwyn Fox, Claridges Real Estate

“It sure is a very informative publication, one I always look forward to.”

– Many thanks, Marilyn Barrett

“I get my publication emailed to me and I thoroughly enjoy reading it.”


“Love It! Two direct leads including one that is now confirmed as a new client.”

– Kate McCarthy, Forget-Me-Not Life Stories


Previous Editions

Edition 28

Edition 27

Edition 26

Edition 25

Edition 24

Edition 23