Perception Change, Attraction & Storytelling On The Agenda For New Te Waka Hire

Sharing the region’s successes and taking the region on a journey are high on the agenda for Te Waka’s new marketing and communications manager Amy van Garderen.

Born in the UK and raised in Hamilton since she was four years-old, Amy has spent the past decade in communications and marketing roles at a variety of Hamilton-based organisations and has a good idea about what makes the region tick.

For five years, Amy was the marketing manager for Hamilton City Council’s event facility unit, now known as H3 Group, where she project managed the integration of Hamilton’s large event venues, such as Claudelands, Seddon Park and FMG Stadium Waikato, into one business identity to attract more businesses to host major events and conferences in Hamilton.

Prior to her work with H3 Group, Amy was a marketing executive at Hamilton City Council where she worked on the Garden Place and City Heart project which aimed to create a safe and vibrant community for people and businesses in the central city.

The project, in collaboration with the Hamilton Central Business Association, saw the central city and Garden Place transformed into a popular public event space, which included the Summer in Garden Place events, free concerts and the annual Christmas Tree celebration.

Te Waka is Waikato’s economic development agency. Board of Directors:

• Dallas Fisher (Chairperson)

• Kiri Goulter (Deputy Chairperson)

• Chris Joblin

• Kim Hill

• Les Roa

Establishment Board Members

• Blair Bowcott

• Rob Williams