How To Target The Right Audience Online

Business owners today face many challenges, no matter their industry. With competition coming from all angles and unshakable consumer “ad blindness,” brands must find ways to reach niche audiences with the right messaging at the right time. How can you make successful audience targeting a reality? Google Ads offers some great solutions to reach the perfect audience every time.

Custom Intent

Custom intent audiences allow advertisers to define and reach the ideal audience when they are in the market to buy. You can add people to an audience list based on what they are searching or what websites they are visiting. These are ideally sites that you know your customer will visit before they are likely to buy your product.

Custom Affinity

Similar to custom intent, but a little different as these customers will likely always be your customer as it targets people’s interests and hobbies. For example if you sell sports shoes you may want to target marathon runners. With an affinity audience you can target people who are always in market for things to do with running.

Custom Match

Customer Match lets you use your online and offline data to reach and re-engage with your customers. Using information that your customers have shared with you (like email addresses), Customer Match will target ads to those customers and other customers like them. Customer Match is a useful advertising tool for many business goals, from increasing brand awareness to driving conversions.


Remarketing is similar to Custom Match but rather than using data like email addresses to find who your customers are, you can simply remarket to people who have visited your website. All these ways to target your potential customer allow for a better experience for them and a better qualified customer for your business.

There are many ways to get in front of your customers online, if you want to find out some of the best ways talk to the team at Unbound Digital Marketing on 0800 001 925.